Cavallino-Treporti: an open-air vacation toward sustainability

The project entitled “CAVALLINO-TREPORTI:LA VACANZA OPEN-AIR VERSO LA SOSTENIBILITA” aims to enhance the tourist destination of Cavallino-Treporti and therefore involves the O.G.D. Cavallino-Treporti. It is promoted by the tourist promotion consortium “Parco Turistico di Cavallino-Treporti”, which acts as the lead partner, with 25 businesses participating in the aggregation.

The enhanced tourist products are linked to open-air tourism, with a slow & green approach, connected to the lagoon ecosystem, cycle tourism, culture, and food & wine traditions. The target markets include the Italian market (Veneto, Lombardy, Friuli Venezia Giulia, Trentino-Alto Adige, Piedmont, and Rome) and foreign markets such as Germany, Switzerland, Austria, the Netherlands, and Scandinavian countries.

Specific promotional and commercial actions are planned to improve reputation and visibility, using both traditional tools—such as the RAI TV commercial, foreign specialized press, and the new catalog—and online tools, including the website, social media channels, and innovative digital platforms.

The main objectives are to enhance the destination as a sustainable and accessible tourist location; to consolidate specific markets while acquiring new ones; and to create strong and unified tourism governance consistent with the “Veneto The Land of Venice” brand.

PR Veneto FESR 2021-2027, azione 1.3.10. DGR n. 491/2023

Bando per il consolidamento di aggregazioni di PMI per interventi sui mercati nazionali e internazionali già beneficiarie di misure POR FESR 2014-2020.

Total approved contribution: €212,077.20
Approved company contribution: €39,299.40