Cavallino-Treporti: Open-Air & Sostenibilità – Il Viaggio Continua

The project “Cavallino-Treporti: Open-Air & Sostenibilità – Il Viaggio Continua” continues and strengthens the path initiated through previous regional calls. It aims to enhance the tourist destination of Cavallino-Treporti, with the exclusive involvement of the OGD Cavallino-Treporti. The OGD plays a central role in strategic guidance, territorial coordination, and connecting institutions, businesses, and the local community.

The project aims to consolidate a model of open-air tourism that is sustainable, accessible, and competitive, aligned with the 2030 Agenda and regional planning strategies. A total of 18 entities are involved, including the lead partner (the Consorzio) and 17 businesses representing the local area.

Cavallino-Treporti is an outstanding destination thanks to its beaches, lagoon, natural environment, historic villages, fortifications, and agricultural production. The territory is part of the UNESCO site “Venezia e la sua Laguna” and stands out as the European capital of open-air tourism. Among its main strengths are cycle tourism, the lagoon, slow travel routes, historic villages, and the widespread system of military fortifications.

A key component is the sustainability commitment of the Blue & Green Community and the goal of obtaining GSTC certification for the destination. The project aims to transform local resources into structured, innovative, and seasonally diversified tourism products.

The planned activities include traditional promo-commercial actions (RAI TV commercial and sector magazine advertisements) and digital strategies (web marketing and social media marketing, website with AI agents), targeting both the Italian market (Veneto, Lombardy, Friuli Venezia Giulia, Trentino-Alto Adige, Piedmont) and international markets. Special attention is devoted to consolidated markets such as Germany, Austria, the Netherlands, and Scandinavian countries.

The main objectives are to increase visibility, reputation, competitiveness, and cohesion among the businesses participating in the Consorzio.

The project aligns with the PTA 2025 and the regional brand “Veneto, The Land of Venice”, focusing on sustainability, innovation, accessibility, and slow tourism.

PR VENETO FESR 2021-2027 az. 1.3.10 sub A seconda edizione DGR 1377/2024

Bando per la costituzione e sviluppo di aggregazioni di PMI per interventi sui mercati nazionali e internazionali. Seconda edizione

Total approved contribution: €209,775.15
Approved company contribution: €5,496.23