Cavallino-Treporti: Capitale Europea Open-Air

The project aims to enhance the tourist destination of Cavallino-Treporti, particularly through the development and consolidation of the most representative local businesses, gathered in the tourist promotion consortium “Parco Turistico di Cavallino-Treporti”.

The project originates from a shared strategy of development, promotion, and innovation among the involved stakeholders, with the main objective of enhancing new types of products beyond the well-established seaside offering—specifically those linked to the “open-air experience”, understood not only as the presence of outdoor accommodation facilities but as a true lifestyle philosophy naturally expressed through all the features of the territory.

Cavallino-Treporti is not only sea and wide beaches; it also offers a wide range of territorial beauties to be discovered and promoted: the lagoon, nature, numerous outdoor activities such as cycling, walking paths, boating, all water sports, the open-air museum trail, historical villages, vegetable gardens, and everything that may inspire visitors.

To develop products connected to slow & green tourism and achieve related goals, the project introduced specific promotional and commercial actions, reputation-building activities, and visibility initiatives, using both traditional tools—such as TV commercials, the Sole 24 Ore event, and specialized foreign press—and online tools like the website, social media, innovative platforms, and the involvement of influencers or travel bloggers.

These diverse actions helped position Cavallino-Treporti as a “sustainable destination”, economically, environmentally, and socially, also thanks to the enhancement of its Unesco brand.

All this has brought significant effects to the entire destination, such as the extension of the tourist season and an increase in tourist flows due to new market niches.

Additionally, the project positively impacts employment and entrepreneurial development through efficient resource use and sustainable management of natural capital and cultural heritage.

The initiative was carried out with funding from the Complementary Operational Programme (POC) to the POR FESR 2014–2020 of the Veneto Region.

AXIS 3 “Competitività dei sistemi produttivi”

Action 3.3.4 “Sostegno alla competitività delle imprese nelle destinazioni turistiche, attraverso interventi di qualificazione dell’offerta e innovazione di prodotto/servizio, strategica ed organizzativa” – Sub-action D "Promozione”.

Support of €95,117.50 for a total project value of €566,535.40.