Glamping: what it is, how it works and why you should try it

Discovering glamping means embracing a new way of holidaying: a balance between nature and comfort, where the simplicity of camping meets the elegance of a five-star resort.

There is a way of travelling that combines the purity of nature with the comfort of a high-end holiday. It’s called glamping, and it’s the perfect blend of glamour and camping: a new philosophy of leisure, where the tent is no longer a symbol of sacrifice, but of rediscovered freedom.

Glamping stems from the desire to rediscover nature without sacrificing comfort, and to experience authentic spaces that smell of wood and the sea, without disconnecting from modernity. It is the most elegant response to the desire for simplicity, to that need to slow down which today has become a true luxury.

Imagine waking up to the light filtering through the pine trees, smelling the scent of the sea, and, as you step out onto the veranda, finding yourself just a stone’s throw from the sea.

All this is glamping: a holiday experience in the heart of nature, but with the amenities and atmosphere of a 5-star resort.

Unlike traditional camping, it’s not about pitching a tent, but stepping into a ready-made, comfortable and stylish accommodation. The interiors are spacious and cosy, with wooden floors, proper beds, well-appointed rooms and often a full en-suite bathroom.

It’s a new way of approaching travel: authentic, unhurried, mindful.

An invitation to reconnect with the land, but through a form of hospitality that is both sophisticated and sustainable.

Traditional camping is all about adventure, freedom and the ability to adapt. Glamping, on the other hand, is its natural evolution: it retains the same freedom, but eliminates the hard work and adds comfort.

• The tent is not a makeshift shelter, but a proper suite in the heart of nature. Spacious, permanent structures built from natural materials, with a veranda where you can read, dine or simply listen to the sea.
• The comfort is just like home: air conditioning, a fully equipped kitchen, and a private bathroom.
• The experience is immersive yet relaxing: you sleep under canvas, but wake up feeling as though you’re in a resort.

It is the ideal solution for those who want to try camping without giving up the little luxuries of modern life.

Many confuse it with a bungalow, but there is a substantial difference between the two.

A bungalow is a small brick-built or prefabricated house, more like a flat; glamping, on the other hand, retains the magic of camping: natural light, the sound of the wind in the trees, the scent of the pine forest after the rain.

In glamping, the boundary between inside and outside is blurred.

You don’t close the door to shut yourself off from the world: you open the veranda to welcome it in.

It is a form of hospitality that allows you to rediscover the joy of experiencing the countryside, with the same cosiness as a home and the carefree spirit of a holiday in the great outdoors.

Choosing glamping means choosing a different pace.

There is no rush, no chaos. Every moment is punctuated by the sounds of nature: the song of the cicadas, the rustling of the trees, the sea accompanying your breath.

Those who choose this experience can expect:

• a tent with a private bathroom, wooden furnishings, fresh sheets and bright spaces;
• a private veranda, where you can have breakfast, read or watch the sunset;
• the feeling of being part of the environment, not dominating it;
• no compromises: glamping offers the freedom of camping and the comfort of a resort.

It is a way of travelling that allows you to feel part of the landscape and, at the same time, pampered by top-class services.

The ideal place to enjoy this experience lies between the Venetian Lagoon and the Adriatic Sea:

Union Lido Mare, Italy’s first 5-star themed campsite and an icon of European open-air hospitality.

Here, glamping takes on a unique form:

the Union Lido Glamping Tents are nestled in the pine forest, just a stone’s throw from the sea, and combine natural materials with discreet technology.

Every detail is designed to offer privacy, tranquillity and comfort, whilst maintaining a close connection with nature.

Guests staying at Union Lido can enjoy:

• direct access to the private beach,
• two of Europe’s largest water parks,
• gourmet restaurants, a spa and wellness areas,
• and above all, the feeling of being free whilst having every need catered for.

The resort is also a certified example of sustainable tourism (ISO 14001, Blue Flag, Green Travel Award): every tent and every structure is set within a context that respects the land and enhances its beauty.

Trying glamping at Union Lido means rediscovering nature with elegance and responsibility, combining the simple joy of the great outdoors with the refined comfort of a high-quality welcome.

👉 Visit the Glamping page to explore the different options and choose your experience amidst the sea, pine forest and freedom.